Airline Reservation Information System

Question: Discuss about the Airline Reservation Information System. Answer: Introduction: Air Arabia is one of the most well known airlines system organization of the Emirates of Saudi Arabia. Based at Sharjah International Airport, the organization provides low cost flight services to at least 51 destinations across the Asian and African continent and 22 more destinations in Europe. At present, Air Arabia utilized the following information systems for providing services to their customers: Computer reservations system: Central Reservation Systems (also known as computer reservation systems), as the term itself implies, are essentially computerized networks that can be utilized for allowing customers to reserve their tickets (Iyer, Dey Chakraborty, 2015). Thus, the primary functionalities supported by computer reservation systems implemented by Air Arabia are: Storage of information related with the flight services to be provided to the customers. Updating the information stored in the systems. Monitory transactions associated with the reservation of tickets. Business Intelligence System: Air Arabia has implemented an efficient Business Intelligence System that primary helps the organization in analyzing the vast amount of information stored in their databases, thus identifying the underlying patterns of customer behavior from the same (David, 2016). Crew management system: Air Arabia utilizes the crew management system developed by Information Systems Associates for the effective and appropriate management of the crew members associated with them (Suhl, 2013). The above-mentioned information systems facilitate the operational functionalities of Air Arabia in the following manner: The computer reservation system helps in the customer of the organization to collect information regarding the flight services available, the prices of the tickets along with the availability of the same and so on and so forth. The said system also allows the users to book tickets online (and makes payment for the same), thus boosting the sales revenue of the organization (Iyer, Dey Chakraborty, 2015). Air Arabia utilizes an effective Business Intelligence System developed by the ISA that not only facilitates the analysis of business data, but also assists in the process of taking management decisions. In fact, expert David (2016) claims that the promotional decisions take by the marketing department and the offers that are made to the loyal clients of the organization are largely based on the information available from the analysis of the business data of Air Arabia. Crew managements system: According to Suhl (2013), the crew management system is one of the most effective resource management systems adopted by Air Arabia. The said system makes the task of assigning crewmembers to respective flights much easier, besides facilitating the process of developing training programs for these resources. The word informatics, according to Bayley et al. (2013), essentially defines the science of data processing required for storing and retrieving large volumes of correlated data. Researcher Dawes and Janssen (2013, June) on the other hand, are of the opinion that the implementation and utilization of this particular domain of computer science presents the following challenges to the organizations attempting the same, along with the society as a whole: Operational Challenges: Operating and utilizing information systems becomes much more difficult than what was expected due to a large number of factor, including the following- Lack of understanding or incomplete system requirements are some of the most well known factors that affect the efficiency of information systems (Ananthakrishnan et al., 2013). Project delivery affected: Informatics systems are quite frequently associated with sudden increases in the price of the project components and the time required for developing the same. Thus, the total operational cost of the entire system increases significantly. Technical challenges: The technological challenges that informatics might present to any business organization, have been outlined below: Vulnerability of organizational data: It has already been stated that informatics is associated with the storage, processing and retrieval of information. However, researchers Bayley et al. (2013), are of the opinion that the storage of secured business information in separate databases systems or cloud storages makes them vulnerable to several data security. Data protection: The use of external systems for the storage of data requires the employment of efficient data protection tools. The utilization of such security systems indeed increases the overall operational cost. Ethical consideration: According to Dawes and Janssen (2013, June), informatics is associated with the collection of information from various sources, along with the storage and processing of the same. However, experts in the domain of informatics are also of the opinion that the in majority of the cases, information is collected without informing the individuals to whom these belong (Ananthakrishnan et al., 2013). Needless to say, such activities are essentially unethical with respect to the principles followed by computing professionals. References Ananthakrishnan, A. N., Cai, T., Savova, G., Cheng, S. C., Chen, P., Perez, R. G., ... Shaw, S. (2013). Improving case definition of Crohns disease and ulcerative colitis in electronic medical records using natural language processing: a novel informatics approach.Inflammatory bowel diseases,19(7), 1411. Bayley, K. B., Belnap, T., Savitz, L., Masica, A. L., Shah, N., Fleming, N. S. (2013). Challenges in using electronic health record data for CER: experience of 4 learning organizations and solutions applied.Medical care,51, S80-S86. David, A. O. (2016). Design And Implementation Of An Online Airline Reservation Information System. Dawes, S. S., Janssen, M. (2013, June). Policy informatics: addressing complex problems with rich data, computational tools, and stakeholder engagement. InProceedings of the 14th Annual International Conference on Digital Government Research(pp. 251-253). ACM. Iyer, V. R., Dey, N., Chakraborty, S. (2015). Advent of Information Technology in the world of Tourism.Emerging Innovative Marketing Strategies in the Tourism Industry, 44-53. Naqvi, M. A., Jia, H. (2014). Computer Reservation System, tourism. InEncyclopedia of Tourism(pp. 1-3). Springer International Publishing. Suhl, L. (2013).Computer-aided scheduling: an airline perspective. Springer-Verlag.